What is Brand Management?
Your Brand sells you and your services, 24/7.
No matter your business or industry, your Brand is probably the most important “tool” you purchase for your business.
Brand management is a communication function that includes analysis and planning on how that brand is positioned in the market, which target public the brand is targeted at, and maintaining a desired reputation of the brand.
Developing a good relationship with your target public is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer takes away from the brand, and also the relationship that they have with that brand
Your brand does not always have to portray what you do?
Brand image is important because it gives a business an identity as well as maintains a sustainable growth. It is also a medium through which customers associate with businesses. Branding image must be simple and convey intended message.
We have taken 3 examples of some of the most recognized brands in the world and made removed the text aspect of their logo. We are confident you know who they are.
Notice that each logo does not represent what they do. One sells coffee, one produces petroleum products and the other sells food.